Digital Marketing For Business Growth
Excellent opportunity to reach value-added leads through digital marketing
By Shrunga P, Prolatech
Take a moment and think about how your business is currently being marketed. If you're only promoting your company through traditional marketing methods, you're missing an excellent opportunity to reach value-added leads through digital marketing.
Digital marketing is an umbrella term for all marketing efforts that make use of electronic devices or the internet. For this reason, it is often referred to as ‘online marketing.’ Search Engine Optimization (SEO), Social Media Marketing, and Content Marketing are some of the digital channels that come under its wing.
More than half (59%) of the world’s population uses the internet. Web search engines like Google, Bing, Yahoo, and Baidu are providing answers to billions of queries per day. And with the rising penetration of smartphones and tablets, mobile searches have gone up, opening up even more avenues for digital marketers.
Digital marketing is an umbrella term for all marketing efforts that make use of
electronic devices or the internet. For this reason, it is often referred to as
‘online marketing.’ Search Engine Optimization (SEO), Social Media Marketing, and
Content Marketing are some of the digital channels that come under its wing.
More than half (59%) of the world’s population uses the internet. Web search engines
like Google, Bing, Yahoo, and Baidu are providing answers to billions of queries per
day. And with the rising penetration of smartphones and tablets, mobile searches
have gone up, opening up even more avenues for digital marketers.
The role of digital marketing is to help you garner new traffic, leads, and sales for your business by reaching people looking for your products and services. web marketing is the process of marketing your company online to prospective leads and high-value consumers.
Digital marketing’s role levels the playing field for small to mid-size businesses. It allows your company to compete with corporations, as well as smaller companies, even if you have a more modest budget.
Search engine optimization (SEO) is best option to boost their site in search engine results. This practice is something that both big and small companies can do to attract and reach more valuable traffic.
Search engine algorithms, like Google’s, focus on generating results based on their relevance to the user’s search. If the content is more relevant than a big corporation’s content, you will most likely rank higher in the search results.
PPC stands for pay-per-click, a model of internet marketing in which
advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of
buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC.
PPC ads are another case were Google ranks on relevancy. We can outrank
bigger competitors because ad relevancy based on search query. Ad relevancy score, along
with bid amount, determines placement and how much we pay for each click.
These are two examples where we can see how the role of digital
marketing is to level the playing field for all businesses. It’s an excellent investment
for the company because it allows to compete against other competitors.
Implementing Digital marketing helps to reach marketing goals easily. In comparison to traditional marketing, online marketing is extremely cost-effective, offering an impressive return on investment (ROI).
Running social media marketing campaign or a content marketing campaign helps company to reach potential customers but it will take a lot of time to build, launch, measure, and manage an effective campaign.
Setting Budget is the important factor while running social advertising campaigns and PPC Campaigns
The role of digital marketing helps you connect with prospective customers who are interested in your business. It can be only done through Audience segmentation and targeting.
Audience segmentation in digital marketing is when digital marketers separate their audience based their demographics to effectively target them with either ads or content.
It is always important to segment your audience for various reasons. The most
important reason is that you will be able to target your segmented audience more
effectively.
Here are various ways you can do audience segmentation in digital marketing.
• Use funnels for leads (Email marketing).
• Separate your audience based on Demographics.
• Separate your audience based on Psychographic/Lifestyle.
• Separate your audience based on Income & Educational levels.
• Separate audience based on Location and Behaviors.
Separating your target audience based on the above listed will enable you to increase your marketing ROI. You will be able to reach them with various ads and content based on their behaviors and desires.
In PPC ad campaign we have the option to create target audience list, where is the group of people you think are interested in your business. Based on this information, we can advertise our company products and services to people that fit our target market.
Targeting allows to save time and money. It will help to drive better
results from campaign and generate a better ROI for the company.
In Social advertising Campaign and PPC Ad campaign we can track a variety of metrics, depending on the type of campaign. Some basic metrics include impressions, traffic, clicks, dwell time, and conversions. These metrics give valuable insight into the effectiveness of campaign and helps to calculate the Return on Investment.
